Webinar «The New Normal» 11. November 2020

Prof. Dr. Heike Bruch

Short bio
Prof. Dr. Heike Bruch is Professor of Leadership at the University of St. Gallen & founder of the energy factory St. Gallen.

Abstract
The Covid-19 crises has led to a range of changes towards the digitalization of organizations and the new work transformation. However, only a few companies are leveraging the full potential of the new normal. The reason is that the unsuccessful companies are purely focusing on the establishment of new structures and processes but not on the development of a modern working culture and leadership. For a real new work transformation certain steps for a cultural and leadership transformation need to be initiated to profit from the current changes on the long run.

Nora Keller

Short bio
Nora Keller, PhD, is a postdoc research fellow and project manager at the Competence Centre for Diversity & Inclusion (CCDI), which is part of the Research Institute for International Management at the University of St. Gallen (FIM-HSG). At the CCDI, she provides consulting on D&I questions to companies and organizations. In particular, she specializes in qualitative analysis methods such as interviews and focus groups to assess inclusion culture. Nora Keller received a Ph.D. in Political Science from Columbia University in 2017.

Abstract
The corona crisis has led to sweeping changes in companies’ attitudes towards home office and flexible working models. Even after the current crisis passes, many companies are expected to extend more home office contracts and hybrid models and allow for flexible working. On the face, this sounds like good news. However, times of crisis, uncertainty and change foster an environment where unconscious biases can take particularly strong hold, with the danger of women’s work contributions being evaluated more negatively than men’s. What can companies do to evaluate and reward men’s and women’s work in the home office fairly, both during this crisis and beyond?